Suvi Einola, Programme Manager


  • Assistant Professor at the School of Management, University of Vaasa
  • Programme Manager of the Master’s Programme in Strategic Business Development
  • Doctor of Administrative Sciences, D.Sc. (Admin)


Previous experience

Suvi has long practical experience of management before joining the academia. She has worked as manager, development planner, led management training programs, acted as project manager, consultant and controller in different organizations.


Teaching interests

As the manager of the Master’s programme, Suvi emphasize both quality of teaching and collaboration with students:

“We are here to help students to reach skills and competences they could not even imagine before joining the programme.”
“The backbone of our teaching is the robust research based knowledge. We teachers challenge ourselves to learn more every day and aim to provoke students to become captivated of the scientific knowledge. To do so, we use cases and teach practical tools to connect research and working life.”


Research expertise

  • Strategy as practice
  • Paradoxes and paradoxical practices in strategy work
  • Strategic renewal
  • Sensemaking and strategic cognition

Rodrigo Rabetino, Associate Professor

"Providing State of the Art Knowledge of Strategic Processes"



  • Associate Professor
  • Doctor of Science in Economics / Universitat Autònoma de Barcelona (Spain)
  • Graduated in Economics (Bachelor’s) / University of Buenos Aires (Argentina)
  • Postgraduate studies in Economics / Universidad Torcuato Di Tella (Argentina)

Argentinian by nationality, Dr Rabetino's career in academia began with work as a lecturer and researcher at the University of General Sarmiento in Argentina and then as an Adjunct Professor at Universitat Autònoma de Barcelona in Spain. He has also worked as a Senior Consultant for Crowe Horwath Accelera Management (Barcelona, Spain).


Teaching Interests

The programme is practically oriented and focuses on the three main areas of strategic management: strategic analysis, strategic choice and strategy implementation.

“We work in close connection with industry: many students do their theses in cooperation with companies, and business leaders are guest speakers on all courses. Students are provided with cutting-edge knowledge to take up the leadership and management of strategic processes."
“Students will be able to identify and analyse the main strategies and challenges faced by companies, to understand how strategies must be changed to survive, grow, and win market shares over competitors.”

Research Expertise

  • Strategic management
  • Competitive dynamics and industry evolution
  • Organisation of industrial service production
  • Entrepreneurship
  • Development of small and medium-sized enterprises'

Annika Tidström, Professor


  • Professor
  • Doctor of Science in Economics / Hanken School of Economics (Vaasa, Finland)
  • Docent/Associate professor / Åbo Akademi University (Turku, Finland)

Dr. Tidström's career in the academic sector started first as an Assistant Professor at Hanken School of Economics and then as an Associate Professor at University of Vaasa. She is also working with companies and organizations as an educator and consultant.

Teaching Interests

Annika has extensive experience of teaching various subjects, such as business development, project management, coopetition strategy, entrepreneurship and conflict management, in different business schools and universities. The feed-back of her teaching is generally very good and she has also received a national teaching award.

“We put a great effort into providing high-quality courses, where practice and theory is integrated in order to facilitate understanding and skills related to successful strategic business development.”

“Our programme facilitates skills in communication, cooperation and critical thinking. Our aim is to educate students into skilled future employees and managers with an active attitude of doing strategy in practice.”

Research Expertise

  • Coopetition strategy
  • Industrial relationships and business networks
  • Conflict management
  • Strategy-as-practice

Anne-Maria Holma, Assistant Professor


  • Assistant Professor
  • Doctor of Science in Economics / Hanken School of Economics (Vaasa, Finland)

Anne-Maria Holma obtained her PhD in Marketing from Hanken School of Economics in Finland. She had a Post-Doctoral position at Chalmers University of Technology, Sweden, in the department of Industrial Marketing. She has extensive practical experience in selling and purchasing business services.

Teaching Interests

Anne-Maria has experience of teaching several subjects in different universities, such as business-to-business relationships and networks, services purchasing, and supply chain management, both in doctoral and in Master's level. She has also experience of MBA-education, and adult training.

“Understanding the importance of relationships with customers and suppliers, in dyadic and in network level, and the different cooperation patterns is essential for successful businesses.”

“The students will learn how to interact in different business situations, and how to develop relationships with different stakeholders.”

Research Expertise

  • Business-to-business relationships and networks, business triads
  • Service supply chains
  • Travel industry

Marko Kohtamäki, Professor


  • Professor at the Department of Management, University of Vaasa
  • Visiting Professor at the Luleå University of Technology
  • PhD in Economics

Previous experience:

  • Business Developer and internal consultant at ABB
  • Head of MBA programmes at Seinäjoki University of Applied Sciences / Finland
  • Associate Fellow at University of Oxford, Saïd Business School / UK

Teaching Interests

Prof. Kohtamäki's teaching interests include theoretical perspectives and case studies in strategic management, inter-organisational networks and industrial services. In all of his teaching, Prof. Kohtamäki highlights the importance of practical knowledge:

"Our programme focuses on practice and empirical research. During classes, participatory teaching methods and case-based learning techniques are adopted."

For example, students are asked to select an industry they are interested in and which they see as potential employer in order to carry out a three-month analysis. In doing so, they learn how to use different strategic tools to conduct strategic analysis, as well as to develop and implement strategy; they understand how particular industries work, and the type of services they are offering.

"All firms rely on their ability to adapt to changes in the business environment – they need capabilities to rapidly learn and renew their strategies and organisation. This is the core of our Master's Programme: To train practically thinking strategic managers for tomorrow."

Research Expertise

  • Fast Strategy
  • Agile Organisation and Networks
  • Value Co-Creation
  • Life-Cycle Services
  • Participative Strategy Work

Prof. Kohtamäki has published approximately 25 journal articles in highly ranked international journals (including Industrial Marketing Management, the Strategic Entrepreneurship Journal, the Journal of Business and Industrial Marketing) and 80 conference papers and book articles.

He is currently the co-director of the Network Value Systems research programme and manages a research team on Industrial Service Strategy and Networks.