vCard icon

Lataa yhteystietoni vCard-muodossa.

Tiina Leposky

Tutkijatohtori

Markkinoinnin ja viestinnän yksikkö, Kansainvälinen liiketoiminta
etunimi.sukunimi@univaasa.fi
Wolffintie 34, 65200 Vaasa
Tervahovi B328

Introduction

I am an assistant professor doing research on value creation in new service development and digital business, and agile product development and business models in the context of the Industrial Internet. I belong to the International Business and Marketing Strategies research group.

I have worked for nearly a decade in different multinational companies in Europe in marketing and sales support where I have taken part in projects aimed at changing organisations to become more service and solutions oriented.

Please see more details in my CV.

Teaching

I have lectured on topics of export marketing.

Research

Beyond my dissertation, I have also published the following articles:

Leposky, T.; Arslan, A. & Kontkanen, M. (2016). Determinants of Reverse Marketing Knowledge Transfer Potential from Emerging Market Subsidiaries to Multinational Enterprises' Headquarters. Journal of Strategic Marketing, in press.

Arslan, A.; Leposky, T. & Kontkanen, M. (2016). National Cultural Dimensions, Emerging Market Char-acteristics and Transferability of Marketing Knowledge from Subsidiaries to Multinational Enterprises' Headquarters. Journal of Transnational Management, in press.

My dissertation work has been awarded the following:

Neil Hood and Stephen Young Award for most original new work, doctoral colloquium AIB-UKI 2016

Neil Hood and Stephen Young Award for most original new work, doctoral colloquium AIB-UKI 2015

Julkaisut ja asiantuntijatehtävät

» Tutkimustietokanta SoleCRIS