19.11.2017 0 comments.

Tänä yönä tutkitaan ja hengaillaan, ei mennä nukkumaan

Aurinkoisena heinäkuun päivänä postiluukusta tuli kirje. Kirje, jossa oli Vaasan yliopiston tuttu keltainen logo. Siinä se nyt oli. Kirje, jota pelon ja riemun sekaisin tuntein olin odottanut. Kirje, joka muutti minun elämäni taas kerran. Minut hyväksyttiin suorittamaan Vaasan yliopiston hallintotieteiden tohtorin tutkintoa pääaineena julkisoikeus.


14.11.2017 0 comments.

Customer orientation – one of those things everybody says they are, but are they actually?

As a doctoral student in marketing, I would like to talk a little bit about being customer orientated. Something that quite often pops up when talking to companies about customer orientation is that they tell you about how they have mapped their typical customer and how they now “do marketing” in order to reach that customer.


07.11.2017 4 comments.

Smile and Your Heart Is Aching

This is the day. The day when something must be done. I know that. I have prepared for that. I’m ready, I know I am. Just when I’m starting it happens. Again! I don’t know if there is a real word for it, but I have named it the Big Mind Explosion. If you have experienced it, you know what I’m talking about.


03.11.2017 8 comments.

Vaikuttavuus on arvonmuodostusta parhaimmillaan

Ymmärrys arvosta ja arvonmuodostuksesta on monessa yhteydessä puutteellinen. Nähdään vain rahallinen hinta eikä tunnisteta asioiden todellista arvoa tai arvonmuodostuksen monipuolisia rakenteita. Käsityksemme arvonmuodostuksesta kaipaa avaamista, läpinäkyvyyttä ja myös työkaluja hyödyntääksemme arvoketjuja ja -verkkoja tehokkaammin.


15.06.2017 0 comments.


After attending the ‘Social-media for Researcher’ seminar, I was excited about writing a blog that matches my research interest. Before starting to write, I decided to first browse through my own social media. While I was scrolling down my Facebook wall, one advertisement got my attention: A T-shirt for PhD student, which says; “BEING A PHD STUDENT IS EASY, IT’S LIKE RIDING A BIKE, EXCEPT THE BIKE IS ON FIRE, AND YOU’RE ONE FIRE, AND EVERYTHING IS ON FIRE AND YOU’RE IN...


09.06.2017 1 comments.

The need of participation in an organization development – Development by the people

Today’s organizations consist of variety of experts, all coming from slightly different backgrounds. Organizations staff includes people with variety of differences, cultural, language, skills etc., not only different educational expertise. Working life is often complex from all branches of the work.


30.05.2017 2 comments.

Industry 4.0: Can Multinational Firms Reshore Their Manufacturing Facilities?

We are in the middle of new industrial revolution. General Electric called it as Industrial Internet of Things (IIoT), Cisco named it Internet of Everything and German government termed it as Industry 4.0, but they all refer it to the same concept.


22.05.2017 4 comments.

Always keep moving and find solutions instead of problems

During my 20 years being in a business environment, I am the one who likes to think out of the box and enjoy challenges, I usually feel happy for every little new thing I have learned. Therefore, to have the opportunity to enter the doctoral studies made me feel even happier.