International Business and Marketing Strategies
About the research group
The key approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas are:
- Internationalisation and Globalisation of Firms
- Foreign Direct Investments
- International Marketing Strategies
The research areas converge in providing analysis and new knowledge about firm strategies and performance whether in terms of financial results, managerial evaluation of success, value creation for customers, or survival. Research is carried out using both quantitative and qualitative methods, and it is multidisciplinary in nature. The research group has published in several scientific journals and edited books in the field of International Business.
The group has an extended network of partners in international universities and within industry, and produces on average two doctoral dissertations every year. A key event for the group is the biennial Vaasa Conference on International Business, held for the 15th time in August 2019.
We are constantly looking for talented and driven individuals interested in the challenges and opportunities of International Business to join the group as doctoral students and partners. Please read about our research topics and group goals in these pages or contact us directly for more information.
The research group is headed by Professor Jorma Larimo.
Small satellites can provide a method for accurate navigation indoors – INCUBATE project receives EUR 950 000 funding from the Building the Future - Taking Action programme
Dissertation: Entrepreneurial branding can benefit internationalising SMEs
Recent social media marketing strategies study by International Marketing researchers from University of Vaasa published in a top-tier Marketing Journal
Publications
Research projects
| Project | Duration | Actors |
|---|---|---|
| INdoor navigation from CUBesAt TEchnology (INCUBATE) | - | Digital Economy, International business and marketing, Marketing and Communication, Technology and Innovations |
| Academy of Finland Project on International Divestment and Relocation Decisions: The Impact on Firm Value | - | International business and marketing |
Research group members
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8312
- Tervahovi B329
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8466
- Tervahovi A308
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- Tervahovi A318
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8434
- Tervahovi B312
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8147
- Tervahovi B318
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8435
- Tervahovi B305
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- Tervahovi A329
School of Marketing and Communication, International Business
- emmanuel.kusi.appiah
- Tervahovi B327
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8464
- Tervahovi B313
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8617
- Tervahovi B328
School of Marketing and Communication, International Business
- li.fang.fang
- Tervahovi A329
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- Tervahovi A329
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8497
- Tervahovi B330
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- Tervahovi A318
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8544
- Tervahovi B302
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
- +358 29 449 8342
- Tervahovi B323
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi
School of Marketing and Communication, International Business
- firstname.lastname@univaasa.fi