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Marketing and Consumption Research

About the research group

Our research group is built around a strong knowledge of consumer behaviour research. We examine relevant economic phenomena in different cultural playing fields using the diverse tools of consumption research. Our research is related to value creation for consumers (customer value), businesses (competitive advantage) and culture (cultural significance).

Our research group combines standard research with practical applications. Areas of application include current business fields where our collaboration with various knowledge centres is strong. Currently these areas are foodstuffs, energy, retail sales, communication, design and leisure-time. Regarding culture, we take an international view as we examine consumption culture, national differences and connections, where urban and local features of consumption are highlighted. In addition, we emphasise the ethical dimensions of the operational environment and focus on the examination of responsibility and welfare.

Consumer-related processes and the significance of consumption are key themes in our research. We use a diverse range of quantitative and qualitative scientific research methods as tools for our research. Our work consists of a wide range of methods, from experimental research settings to forms of ethnographic material collection. We see our challenge as the generation of information, understanding and application tools to support business management decision-making.

The research group is headed by Professor Arto Rajala.

News and events

Research projects

Project Duration Actors
Citizens as agents of change in decarbonizing suburban and rural housing (DECARBON-HOME) - Marketing and Communication, Marketing and Consumption Research, Communication studies
Co-development of healthier reformulated successful food products in South-Ostrobothnia (orig. Terveellisemmäksi reformuloitujen menestysruokatuotteiden yhteiskehittäminen Etelä-Pohjanmaalla) - Marketing and Consumption Research, Marketing and Communication
FLEXIMAR, Novel marketplace for energy flexibility - Smart electric systems, VEBIC, Marketing and Consumption Research
SolarX – Maximizing PV integration capacity in energy and power systems - Smart electric systems, VEBIC, Marketing and Consumption Research

Reseach group members

Petra Berg
Petra Berg
Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8600
  • Tervahovi C214
Mona Enell-Nilsson
Mona Enell-Nilsson
Assistant Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8400
  • Tritonia T605
Klaus G Grunert
Klaus G Grunert
Professor

School of Marketing and Communication, Marketing

  • klaus.g.grunert
Charlotta Harju
Charlotta Harju
Doctoral Student

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8571
Ari Huuhka
Ari Huuhka
University Lecturer

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8479
  • Tervahovi B303
Mervi Hämäläinen
Mervi Hämäläinen
Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi (normalise scandinavian characters)
  • +358 29 449 8387
Minna-Maarit Jaskari
Minna-Maarit Jaskari
University Lecturer

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8437
  • Tervahovi B317
Henna Kankainen
Henna Kankainen
Opetusavustaja

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
Maija Kantola
Maija Kantola
Project Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8566
Hannele Kauppinen-Räisänen
Hannele Kauppinen-Räisänen
University Lecturer

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi (normalise scandinavian characters)
  • +358 29 449 8203
  • Tervahovi A338
Lauri Laaksonen
Lauri Laaksonen
Doctoral Student

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8171
  • Tervahovi B326
Martti Laaksonen
Martti Laaksonen
Professor Emeritus

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • Tervahovi B323
Hanna Leipämaa-Leskinen
Hanna Leipämaa-Leskinen
Associate Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi (normalise scandinavian characters)
  • +358 29 449 8496
  • Tervahovi A322
Harri Luomala
Harri Luomala
Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8461
  • Tervahovi B324
Hannu Makkonen
Hannu Makkonen
Professor in Marketing

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8102
  • Tervahovi B308
Erwan Mouazan
Erwan Mouazan
Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • Tervahovi A336
Salla Niskanen
Salla Niskanen
Doctoral Student

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8454
  • Tervahovi
Nnamdi Oguji
Nnamdi Oguji

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
Samuel Piha
Samuel Piha
Assistant Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8367
  • Tervahovi B325
Nayeem Rahman
Nayeem Rahman
Doctoral Student

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8432
  • Vaasan Yliopisto Helsingin toimipiste
Saleem Rahman
Saleem Rahman
Grant-Funded Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • Tervahovi A318
Arto Rajala
Arto Rajala
Professor in Marketing

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8141
  • Tervahovi B309
Helena Rusanen
Helena Rusanen
Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8265
Asta Salmi
Asta Salmi
Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8452
Shah Rukh Shakeel
Shah Rukh Shakeel
Researcher

School of Marketing and Communication, Marketing

  • shah.rukh.shakeel
  • +358 29 449 8477
  • Tervahovi B323
Henna Syrjälä
Henna Syrjälä
Associate Professor

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi (normalise scandinavian characters)
  • +358 29 449 8483
  • Tervahovi A334
Nicoleta Szakali
Nicoleta Szakali
Grant-Funded Researcher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • Tervahovi B311
Jack Tillotson
Jack Tillotson
University Teacher

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • +358 29 449 8541
  • Tervahovi A339
Essi Vesterinen
Essi Vesterinen
Grant-Funded Researcher

Levón Institute, Open University

  • firstname.lastname@univaasa.fi
Denise Villikka
Denise Villikka
Doctoral Student

School of Marketing and Communication, Marketing

  • firstname.lastname@univaasa.fi
  • Tervahovi B323
Catharina von Koskull
Catharina von Koskull
Associate Professor (tenure track)

School of Marketing and Communication, Marketing

  • catharina.von.koskull
  • +358 29 449 8113
  • Vaasan Yliopisto Helsingin toimipiste H408
  • KTM Mika Hakosalo
  • M.Sc. Auður Hermansdóttir
  • KTM Jaakko Jussila
  • KTM Charlotta Kankaanpää
  • KTM Heidi Kock
  • KTM Lena Lindholm
  • KTM Sanna Peltonen
  • Denice Villikka