Marketing and Consumption Research
About the research group
Our research group is built around a strong knowledge of consumer behaviour research. We examine relevant economic phenomena in different cultural playing fields using the diverse tools of consumption research. Our research is related to value creation for consumers (customer value), businesses (competitive advantage) and culture (cultural significance).
Our research group combines standard research with practical applications. Areas of application include current business fields where our collaboration with various knowledge centres is strong. Currently these areas are foodstuffs, energy, retail sales, communication, design and leisure-time. Regarding culture, we take an international view as we examine consumption culture, national differences and connections, where urban and local features of consumption are highlighted. In addition, we emphasise the ethical dimensions of the operational environment and focus on the examination of responsibility and welfare.
Consumer-related processes and the significance of consumption are key themes in our research. We use a diverse range of quantitative and qualitative scientific research methods as tools for our research. Our work consists of a wide range of methods, from experimental research settings to forms of ethnographic material collection. We see our challenge as the generation of information, understanding and application tools to support business management decision-making.
The research group is headed by Professor Arto Rajala.
News and events
Publications
Research projects
| Project | Duration | Actors |
|---|---|---|
| Citizens as agents of change in decarbonizing suburban and rural housing (DECARBON-HOME) | - | Marketing and Communication, Marketing and Consumption Research, Communication studies |
| Co-development of healthier reformulated successful food products in South-Ostrobothnia (orig. Terveellisemmäksi reformuloitujen menestysruokatuotteiden yhteiskehittäminen Etelä-Pohjanmaalla) | - | Marketing and Consumption Research, Marketing and Communication |
| FLEXIMAR, Novel marketplace for energy flexibility | - | Smart electric systems, VEBIC, Marketing and Consumption Research |
| SolarX – Maximizing PV integration capacity in energy and power systems | - | Smart electric systems, VEBIC, Marketing and Consumption Research |
Reseach group members
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8600
- Tervahovi C214
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8400
- Tritonia T605
School of Marketing and Communication, Marketing
- klaus.g.grunert
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8571
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8479
- Tervahovi B303
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi (normalise scandinavian characters)
- +358 29 449 8387
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8437
- Tervahovi B317
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8566
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi (normalise scandinavian characters)
- +358 29 449 8203
- Tervahovi A338
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8171
- Tervahovi B326
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- Tervahovi B323
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi (normalise scandinavian characters)
- +358 29 449 8496
- Tervahovi A322
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8461
- Tervahovi B324
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8102
- Tervahovi B308
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- Tervahovi A336
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8454
- Luotsi L140
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8367
- Tervahovi B325
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8432
- Vaasan Yliopisto Helsingin toimipiste
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- Tervahovi A318
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8141
- Tervahovi B309
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8265
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8452
School of Marketing and Communication, Marketing
- shah.rukh.shakeel
- +358 29 449 8477
- Tervahovi B323
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi (normalise scandinavian characters)
- +358 29 449 8483
- Tervahovi A334
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- Tervahovi B311
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- +358 29 449 8541
- Tervahovi A339
School of Marketing and Communication, Marketing
- firstname.lastname@univaasa.fi
- Tervahovi B323
School of Marketing and Communication, Marketing
- catharina.von.koskull
- +358 29 449 8113
- Vaasan Yliopisto Helsingin toimipiste H408
- KTM Mika Hakosalo
- M.Sc. Auður Hermansdóttir
- KTM Jaakko Jussila
- KTM Charlotta Kankaanpää
- KTM Heidi Kock
- KTM Lena Lindholm
- KTM Sanna Peltonen
- Denice Villikka