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Hannele Kauppinen-Räisänen

Associate Professor

School of Marketing and Communication, Marketing (normalise scandinavian characters)
+358 29 449 8203
Wolffintie 34, 65200 Vaasa
Tervahovi A338

TEACHING 2018-2019:

MARK2011 Bachelor Thesis 10 sp

MARK2032 Brand management 5 sp

MARK2033 Marketing key processes 6 sp

MARK3990 Pro gradu -thesis 30 sp


Univaasa Research group: Consumption research and customer value creation

Research co-operation, e.g.: IUM International University of Monaco, Hanken School of Economics

Research visits; International University of Monaco 2018; University of Angers 2017

Research profiles: ReserachgateGoogle Scholar

Björk P. & H. Kauppinen-Räisänen. 2019. Destination foodscape: A stage for travelers' food experience. Tourism Managementin press.

Kauppinen-Räisänen, H., Koskull, v. C., Gummerus, J. and Cristini, H. 2019. The new wave of luxury: The meaning and value of luxury to the contemporary consumer. International Journal of Qualitative Market Research. In press.

Kaupinen-Räisänen, H. and Jauffret, M-N 2018. Using colour semiotics to explore colour meanings. Qualitative Market Research: An International Journal, 21(1), 101-117.

Kauppinen-Räisänen, H., Björk, B., Lönnström, A. and Jauffret, M-N.  2018. How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper. Journal of Business Research, 84(March), 72-81.

Björk P. and Kauppinen-Räisänen, H. 2017. A destination's gastronomy as a means for holiday well-being. British Food Journal, 119(7), 1578-1591.

Cristini, H., Kauppinen-Räisänen, H., Barthod-Prothade, M and Woodside, A. 2017. Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations. Journal of Business Research, 70, 101-107.

Björk P. and Kauppinen-Räisänen, H. 2017. Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience. Scandinavian Journal of Tourism and Hospitality, 17(1), 9-26.

Björk P. and Kauppinen-Räisänen, H. 2016. Local food ? a source for destination attraction. International Journal of Contemporary Hospitality, 26(2), 177-194.

Björk P. and Kauppinen-Räisänen, H. 2016. Exploring the multidimensionality of travellers' culinary-gastronomic experiences. Current Issues in Tourism, 19(12), 1260-1280.


Björk, P. and Kauppinen-Räisänen 2017. Destination experiences - food dimensions that counts. The 26th Nordic Symposium on Tourism and Hospitality research, Sweden.

Kauppinen-Räisänen, H. & O. Uusitalo 2017. Visibility on packaging ? a means to embrace food appeal. EMAC - The European Marketing Academy, Holland.

Kauppinen-Räisänen, H. & H. Mühlbacher 2017. The perceived value of shopping luxury in a physical store. FAG, Austria.

Jaskari, M-M & H. Kauppinen-Räisänen 2016. Exploring customers' sonic experiences in luxurious servicescape. The 4th Nordic Conference on Consumer Research NCCR, Denmark.

Kauppinen-Räisänen, H. Björk, P., Koivula, A. & M-N Jauffret 2016. A three country study of consumers' luxury trait. The 4th Nordic Conference on Consumer Research NCCR, Denmark.


Björk P. & H. Kauppinen-Räisänen 2014. Culinary tourism - a search for local food experiences. Food Science and Nutrition, 44(4), 294-309. AWARDED: Emerald Awards for Excellence 2015

Cântara, S., Kauppinen-Räisänen, H. & D. Sá 2015. Pharmaceutical branding: The impact of the package on the purchase decision of non-prescription drugs - Comparative Study. The Portuguese Marketing Conference, pp.14, Portugal. AWARDED: Emerald Best Paper Award.

Gummerus, J., von Koskull, C., Kauppinen-Räisänen, H. & G. Medberg 2014. Jag är värd det! Om att unna sig själv en lyxig present. Marknadsföring och påverkan på konsumenten. Söderlund, M. (ed.). Stockholm: Studentlitteratur, 267-286. AWARDED: The Marketingbook of  2015.