Professor of industrial design visited the University of Vaasa

Posted on 28/11/13.

Professor of industrial design Deane McDonagh from the University of Illinois gave a presentation about The role of empathy in design thinking on Thursday. The presentation took place in Muova.

– Industrial design is part of our everyday life. Our accessories, flatware, cars and other everyday objects are all products of industrial design, McDonagh says.

However, how these products are used can’t be based on the users’ own assumptions, but the instructions on how to use those products.

– The word “empathy” refers to equal rights every person should have to be able to use products of industrial design.

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