News: category "tutkimus"



Recent social media marketing strategies study by International Marketing researchers from University of Vaasa published in a top-tier Marketing Journal

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings.



University of Vaasa and Vaasa University of Applied Sciences promote the entrenchment of resource-wise practices across the industry in the Ostrobothnia region

University of Vaasa and Muova (at VAMK, Vaasa University of Applied Sciences) will undertake research into strategies related to resource wisdom as well as the development of a virtual demonstration and research platform to help industrial companies to understand and try out resource-wise practices. The project began this spring as is being financed by the European Regional Development Fund and the Regional Council of Ostrobothnia.



Dissertation: Technology investment can reduce business strategy risk – a new technique helps with the decision-making

Company investments in technology are very important for its success and finding competitive advantage, but excessive investments can be risky. In her doctoral dissertation, Sara Tilabi has developed a new technique for facilitating the decision-making process related to technology and knowledge investment.



Dissertation: Real estate control policies in China can partially constrain real estate risks to banks

According to Junhua Jiang's doctoral study, real estate control policies in China that aim at stabilizing or slowing house price growth can reduce two types of real estate risks to banks: discount rate risks and overall risks of the real estate firms to banks. Real estate control policies, however, cannot constrain another type of real estate risks to banks: risks of the real estate market to banks.



Several scholarships granted for doctoral research

The Graduate School of the University of Vaasa has granted several scholarships, donated by Evald and Hilda Nissi Foundation and Vaasa University Foundation.



Minna Martikainen appointed as Vice Rector of the University of Vaasa

The Board of the University of Vaasa has appointed Professor Minna Martikainen as the Vice Rector responsible for research at the University of Vaasa. She will take up her duties from 1 August 2020.



University of Vaasa boosts the diversification of biogas use in Ostrobothnia

The University of Vaasa is beginning to study the possibilities of utilizing biogas and removing obstacles and bottlenecks that limit the increase in the use of biogas in Ostrobothnia. The research project is funded by the European Regional Development Fund (ERDF).



Kvarken region's new electric aviation project secured EU funding

University of Vaasa and other actors in the Kvarken region have been granted funding for a major development project regarding electric aviation – FAIR, Finding Innovations to Accelerate Implementation of Electric Regional Aviation. The funding was granted via the Interreg Botnia-Atlantica programme.