News: category "markkinoinnin_ja_viestinnan_yksikko"



Dissertation: Language use in business newspapers brings to front what is praised and blamed in the community

Praising and blaming are targeted mostly to things rather than human beings in the leading articles of business newspapers. When evaluating is targeted to human beings, they are usually politicians and rarely economic actors. Behind the evaluative language use can be seen the values of the business newspapers and journalists that go along with the supposed values of readers.



Dissertation: Learning from the customer can boost your business towards international growth

Do you really know your customer needs? A new doctoral dissertation in international business at the University of Vaasa explores learning in supplier-customer relationship interactions. – It is inevitable to comprehend how and if firms learn from their relationships and interactions. Firms intending to internationalize, have to nurture relationship development capability, says Waheed Akbar Bhatti, who will defend his doctoral thesis on Thursday, 15th of November.



Two Master’s programmes in business studies receive international EPAS quality accreditation

The University of Vaasa’s international Master´s Programmes in Strategic Business Development (SBD) and International Business (MIB) have been awarded the prestigious international quality accreditation – the EFMD Programme Accreditation System, or EPAS. EPAS is an internationally recognised accreditation for programmes in business studies, which emphasizes academic rigour, practical relevance, internationalisation, and ethics and sustainability.