News: category "markkinoinnin_ja_viestinnan_yksikko"



Dissertation: Organic is the new black – organic food is a feast for reputational messages

A strong reputational symbolism encompasses organic food consumption, claims the new doctoral dissertation conducted at the University of Vaasa (Finland). Several socially valued traits such as sophistication, affluence, and unselfishness are associated to those who favour organic food. According to M.Sc.(Econ.)Petteri Puska, who will publicly defend his work on February 22nd, organic appears to be the “new black” – this insight should not be ignored by marketers, retailers, and societal...



The University of Vaasa awarded Research Act and Teaching Act of the Year 2018

The University of Vaasa granted the Research Act and Teaching Act awards of last year in the anniversary ceremony on Monday 28th of January. Research Act of the Year 2018 award was granted to Professors Vesa Suutari and Liisa Mäkelä and Assistant Professor Olivier Wurtz from the School of Management. Associate Professor Hanna Leipämaa-Leskinen and University Teacher Olli Raatikainen from the School of Marketing and Communication received Teaching Act of the Year 2015 award.



The University of Vaasa launches career paths leading to professor – first tenure track positions filled

The University of Vaasa has appointed the first researchers to tenure track positions. The tenure track procedure permits the University to offer researchers a career path that enables them to progress through regular evaluations directly to the position of a full professor.



Business studies and economics the strongest research discipline in Finland - University of Vaasa the second largest contributor

The Academy of Finland's annual report on the State of Scientific Research in Finland 2018 (Tieteen tila) was published on 10 December. The report shows that the overall level of Finnish science and research when compared to world standards, continues to improve as it has done for the past few years.



Dissertation: Language use in business newspapers brings to front what is praised and blamed in the community

Praising and blaming are targeted mostly to things rather than human beings in the leading articles of business newspapers. When evaluating is targeted to human beings, they are usually politicians and rarely economic actors. Behind the evaluative language use can be seen the values of the business newspapers and journalists that go along with the supposed values of readers.



Dissertation: Learning from the customer can boost your business towards international growth

Do you really know your customer needs? A new doctoral dissertation in international business at the University of Vaasa explores learning in supplier-customer relationship interactions. – It is inevitable to comprehend how and if firms learn from their relationships and interactions. Firms intending to internationalize, have to nurture relationship development capability, says Waheed Akbar Bhatti, who will defend his doctoral thesis on Thursday, 15th of November.



Two Master’s programmes in business studies receive international EPAS quality accreditation

The University of Vaasa’s international Master´s Programmes in Strategic Business Development (SBD) and International Business (MIB) have been awarded the prestigious international quality accreditation – the EFMD Programme Accreditation System, or EPAS. EPAS is an internationally recognised accreditation for programmes in business studies, which emphasizes academic rigour, practical relevance, internationalisation, and ethics and sustainability.