News: category "kauppatieteet"



Dissertation: Cultural values influence consumers' decisions to buy environmentally friendly products

Cultural values significantly influence the motivation to buy environmentally friendly products. For example, Finns buy organic food because its high price is a guarantee of quality, while Pakistanis buy it for good taste.



Doctoral dissertation: Young engineers don't really think about their employer's expectations: if I don't get varied tasks, I'll leave

What's in it for me? The question describes well what young engineers think about their rights and obligations towards their employer. This emerges from Roger Nylund's doctoral dissertation in the field of management, where he explored the thoughts of young engineers in relation to their work and their employer from a psychological contract perspective.



The University of Vaasa's digital economy research secures top women of digital industry as mentors – new advisory board kicks off

The University of Vaasa and its Digital Economy research platform are about to get support for developing their research and operations from influencers of business and society. Digital industry leaders from different business fields have been invited to the new advisory board of the Digital Economy research platform. The members of the board are Chief Digital Officer Anni Ronkainen from Kesko, Director, EU Government Relations Corinna Schulze from SAP, Managing Director Finland and Baltics...



Dissertation: Research on ISAs is increasing

Researchers are increasingly focusing on International Standards on Auditing (ISAs), and prior research suggests that ISAs are as essential as International Financial Reporting Standards (IFRS) for developing global business reporting language. Furthermore, International Standards on Auditing are guiding the future of auditing. “The role of the ISAs is important because ISAs improve the quality of auditing and hence, the quality of financial information”, says M.Sc. Elina Haapamäki, who...



First double bachelor degree at University of Vaasa

The University of Vaasa has signed its first double bachelor degree agreement. The agreement is with the University of Economics in Prague and their International Business Programme.



Dissertation: Don’t forget design: design boosts innovations

Firms that utilize design deeply in their innovation processes are 20 % more likely to develop a market novelty and almost 8 % to a world novelty than firms who don’t use design in any systematic way. Carita Eklund, M.Sc. (Econ & Bus. Adm.), examined in her doctoral dissertation how design and design thinking affect the innovation process.



The University of Vaasa Master’s Degree Programme in Finance welcomed into CFA Institute University Affiliation Program

Students of the Master’s Degree Programme in Finance taking steps to career success through preparation for the CFA Program.



Dissertation: When a fitness class is not just an exercise – trademark boosts the fitness business

What is the difference between a regular fitness class at the local adult education centre, BodyPump by Les Mills, Zumba and Crossfit? The latter are internationally spread, known and professionally productised fitness services that are sold and marketed under trademarks. The trademarks are recognised even by many of those who prefer to do their workout outside gyms and fitness centres.