News: category "kauppatieteet"



Dissertation: Don’t forget design: design boosts innovations

Firms that utilize design deeply in their innovation processes are 20 % more likely to develop a market novelty and almost 8 % to a world novelty than firms who don’t use design in any systematic way. Carita Eklund, M.Sc. (Econ & Bus. Adm.), examined in her doctoral dissertation how design and design thinking affect the innovation process.



The University of Vaasa Master’s Degree Programme in Finance welcomed into CFA Institute University Affiliation Program

Students of the Master’s Degree Programme in Finance taking steps to career success through preparation for the CFA Program.



Dissertation: When a fitness class is not just an exercise – trademark boosts the fitness business

What is the difference between a regular fitness class at the local adult education centre, BodyPump by Les Mills, Zumba and Crossfit? The latter are internationally spread, known and professionally productised fitness services that are sold and marketed under trademarks. The trademarks are recognised even by many of those who prefer to do their workout outside gyms and fitness centres.



Dissertation: Open innovation needs rules and reliable partners – avoid the risks of knowledge leaking

R&D-intensive firms, especially in the pharmaceutical and ICT industries, face continuous pressure to produce new innovations and patents in order to survive and compete in the market. One of the solutions has been to lower costs by collaborating openly or partnering with other companies. However, according to Afnan Zafar’s doctoral dissertation, the cheapest way to be competitive is not always the best.



Dissertation: Organic is the new black – organic food is a feast for reputational messages

A strong reputational symbolism encompasses organic food consumption, claims the new doctoral dissertation conducted at the University of Vaasa (Finland). Several socially valued traits such as sophistication, affluence, and unselfishness are associated to those who favour organic food. According to M.Sc.(Econ.)Petteri Puska, who will publicly defend his work on February 22nd, organic appears to be the “new black” – this insight should not be ignored by marketers, retailers, and societal...



GLOBALINTO studies the impact of intangible capital on innovation and competitiveness

The European Union has granted a funding of EUR 3 million from the Horizon 2020 programme for the GLOBALINTO project on intangible capital for the period 2019–2022. The University of Vaasa is coordinating the research project, and its share of the funding is EUR 600,000.



The University of Vaasa awarded Research Act and Teaching Act of the Year 2018

The University of Vaasa granted the Research Act and Teaching Act awards of last year in the anniversary ceremony on Monday 28th of January. Research Act of the Year 2018 award was granted to Professors Vesa Suutari and Liisa Mäkelä and Assistant Professor Olivier Wurtz from the School of Management. Associate Professor Hanna Leipämaa-Leskinen and University Teacher Olli Raatikainen from the School of Marketing and Communication received Teaching Act of the Year 2015 award.



Global career mobility interests at the University – researchers in the GLOMO project study the wellbeing and career success of expatriates

The international GLOMO project has selected Tania Biswas and Rodrigo de Melo to University of Vaasa as project researchers. As a part of the international research project, they study global mobility from the viewpoints of wellbeing and success.