News articles

Professors Adam Smale and Pirjo Laaksonen have been appointed deans of the University of Vaasa. Smale will continue as the Dean of the School of Management and Laaksonen as the Dean of the School of Marketing and Communication.

University of Vaasa and Muova (at VAMK, Vaasa University of Applied Sciences) will undertake research into strategies related to resource wisdom as well as the development of a virtual demonstration and research platform to help industrial companies to understand and try out resource-wise practices. The project began this spring as is being financed by the European Regional Development Fund and the Regional Council of Ostrobothnia.

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings.

Company investments in technology are very important for its success and finding competitive advantage, but excessive investments can be risky. In her doctoral dissertation, Sara Tilabi has developed a new technique for facilitating the decision-making process related to technology and knowledge investment.