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Peter Gabrielsson

Professori, kansainvälinen liiketoiminta, erityisesti kansainv
+358 29 449 8434
Wolffintie 34, 65200 Vaasa
Tervahovi B312


Global Marketing Management

Export marketing

Master's and doctoral thesis supervision


Global marketing strategies, entrepreneurial marketing and their management during globalization

Internationalization / globalization of firms, born globals and globalising internationals.

International entrepreneurship and international new ventures


Director of International New Ventures in the health industry: Growth and decision-making research project, part of Tekes (the Finnish Fundings Agency for Technology and Innovation): Project in co-operation with University of Vaasa and University of Eastern Finland. Total budget of 360 000 euros, (2017-2019).

Director of Born Globals: Growth stages and survival research project, part of Tekes, Liito program: Project in co-operation with University of Vaasa and Aalto University. Total budget of around one million Euros, (2009-2011).

Director of Glomark (Globalization and marketing strategy) research project: Project in co-operation with University of Vaasa, Aalto University and Eastern University of Finland, (2007-2016).

New project is starting in the area of International New Venturesand Born GlobalsInterested doctorate student candidates are asked to be in contact with prof. Peter Gabrielsson.


Yang, Man and Gabrielsson, Peter (2018). "The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions, Journal of International Marketing, Vol. 26, Issue 4, pp. 18-37." (

Yang, Man and Gabrielsson, Peter (2017). "Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective". Industrial Marketing Management,(Doi:

Gabrielsson, Mika; Seppälä, Tomi; Gabrielsson, Peter  (2016) "Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market." Industrial Marketing Management 54 (2), pp. 141-153. (Doi:

Gabrielsson, Mika; Gabrielsson, Peter; Dimitratos, Pavlos (2014). "International Entrepreneurial Culture and Growth of International New Ventures", Management International Review, 54(4), pp., 445-471, (doi:

Gabrielsson, Peter; Gabrielsson, Mika (2013). "A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic", Industrial Marketing Management, 42 (8) pp. 1357-1373 (

Hallbäck, Johanna; Gabrielsson, Peter (2013). "Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies", International Business Review, 22(6), Pp. 1008-1020.

Gabrielsson, Peter; Gabrielsson, Mika; Seppälä, Tomi (2012). "Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance", Journal of International Marketing, 20 (2), pp. 25-48. (

Gabrielsson, Mika; Gabrielsson, Peter (2011) "Internet-Based Sales Channel Strategies of Born Globals", International Business Review, 20(1). pp, 88-99.entific conference papers please visit SOLECRIS database of University of Vaasa. (